Volkswagen stole the Super Bowl last year when its “Tiny Vader” commercial aired, inducing smiles to millions in an instant, and millions more on YouTube. The marketing magic goes beyond amusement, as the ad managed to capture the audience while still showing off the functionality of the remote start feature with the new Passat.

To grasp the same undivided attention of “Tiny Vader”, as well as paying homage to last year’s successful ad, there will be another ad running this year on February 5, 2012 featuring dogs. But not just any dogs, these clever canines will bark to the tune of the Imperial March — that grim tune featured in Star Wars which sounded off just about every time Darth Vader came into the scene.

Just what does Volkswagen have up its sleeve? Interestingly enough, it’s rumored to be a minute-long spot of the upcoming Beetle TDI, as the video below tells us that something will be “back and better than ever.” The video below also gives us a good impression of the canine choir, thematically dressed up in wookie and ewok costumes, among other Star Wars things. Additionally, you can find more information on Volkswagen’s Star Wars page.

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